See FDM 1303 for course information.

Undergraduate research undertaken with the supervision of a faculty member. May be taken for a maximum of 6 hours.

Designed to increase media knowledge and function and improve ability to discern reliability of sources.

Professional writing skills used for a variety of media. Research and interviewing techniques for storytelling for multiple mediums. Evaluation of different media for content, bias, ethics, news values, diversity and objectivity.

Undergraduate research undertaken with the supervision of a faculty member. May be taken for a maximum of 6 hours.

Historical and multi-media perspective on sports reporting through lectures and reporting assignments covering intercollegiate athletic competition.

Not open to Pre-Film and Digital Media students. The theory and practice of broadcast news reporting including gathering, critically processing, and enterprising unique stories with compelling video and storytelling.

See MKT 3320 for course information.

The process of developing effective advertising copy for the mass media, including concept generation, research, copy testing, advertising execution, media placement and assessment.

Development of skills and resources used by editors in preparing content for publication in the print or digital world. Emphasis on editing and design using relevant programs. Also covers legal and ethical issues as well as diversity in the newsroom.

Basic theory of visual communication. Instruction in basic camera and lighting skills and laboratory practice. Completion of photographic assignments for a range of media. Laboratory required.

Emphasis on the completion of location assignment work and documentary projects for publication. Laboratory required.

Further enhancement of technical skill and creative vision in media photography. Emphasis on professional practice including self-promotion and the completion of a portfolio.

Introduction to video journalism with emphasis on pre-production, camera handling, editing and videography for storytelling in broadcast journalism.

Communication techniques, public relations, news writing and advertising procedures applied to needs of non-profit organizations or local churches. Includes laboratory work, research, and individual and team projects in social service or church public relations.

Professional communication principles applied in contemporary public relations and advertising concepts. Theory, history, and practice of public relations and advertising, including evaluation of public opinion, and the planning, implementing, and evaluating of public relations and advertising programs. Designed for students with journalism background.

Introduction to graphic design in a media setting. Students work with Adobe InDesign, Photoshop and Illustrator software.

Application of public relations principles in an agency setting.

Not open to Journalism, Public Relations, and New Media majors or minors. Not open to Pre-Film and Digital Media majors. Specialized writing for media markets, including public relations releases, brochures, news reports, and speeches. Credit may not be earned for this course if credit is earned in JOU 2303.

Use of audience and media analysis with the logic and language skills needed to construct messages in the public relations profession.

Experience in news gathering and writing with emphasis on relationships with professional news sources. Lariat laboratory included.

Development, impact, and importance of communication groups and of individual journalists and media in the United States.

Focuses on advanced skills for compelling broadcast stories with strong characters and storytelling skills. Uses news values to build newscast segments, link stories and supporting content, including graphics, data lists and maps.

Fundamentals of writing informative and persuasive editorials and in writing appealing newspaper columns.

International communication: its history, the flow of news and information, its role in international relations, a comparison of press systems, the role of new World Information Order, and communication in developed and developing nations.

The nature and functions of magazine and feature article writing and editing, with emphasis on identifying article ideas and taking projects through the writing, editing and placement process.

Open to journalism majors on approved internships with various media under faculty supervision. Record of work done and report of media supervisors required.

Open to journalism majors on approved internships with various media under faculty supervision. Record of work done and report of media supervisors required.

Open to journalism majors on approved internships with various media under faculty supervision. Record of work done and report of media supervisors required.

Open to journalism majors on approved internships in advertising.

Open to journalism majors on approved internships in public relations.

In-depth examination of magazine function, research, copy editing and layout, with practice in each. Strong emphasis on editorial decision-making and formulation of magazine editorial policy. Consumer, special interest, professional, trade, and company-sponsored magazines are studied.

Undergraduate research undertaken with the supervision of a faculty member. May be taken for a maximum of 6 hours.

Theory, critical analysis techniques and personal experiences with race, gender and class. Examination of the link between media representations, institutional practices and how closely these images reflect more objective measures of reality.

The theory and methods of modern media management, including advertising sales and production, news-editorial organization and operations, and business and distribution functions.

Continued research and development of advertising materials, including strategic planning, budgeting and media allocation, testing and evaluation.

Structures and procedures for effectively managing advertising production and functions within media and agency environments.

Continued development of editing skills through exploration of advanced techniques in newspaper layout and design. Individual project required. Use of Macintosh computer to design information graphics and news pages.

Philosophical examination and evaluation of the interaction between society and news media in the United States.

Technical skills, writing and editing for web-based mass communication. Students will learn the coding language, some image manipulation and writing hypertext information for web-based mass media and public relations and apply this learning in a project.

Examination and evaluation of the roles of the mass media in promoting popular culture, including how media practitioners are portrayed.

Photography since its appearance in 1839: people, ideas, and technologies that shaped the history of photography; the cultural and artistic environments in which photographs have been taken; and the major genres of photography, including portraiture, documentary, art-photography and photojournalism.

The theory and, selectively, the practice of written, photographed and filmed documentary, oral history, and participant-observer anthropology. Students will undertake projects involving fieldwork.

Examination of social media in public relations, advertising, journalism, organizations, and personal branding. Development of social media plans for products, services, or organizations.

Researching, planning, implementation and evaluation of public relations campaigns and programs. Includes a public relations internship.

Planning and production of programming for public relations events, meetings and campaigns. Students compose presentations that mix media to achieve stated public relations objectives.

Rights and privileges of the news media and their social and legal responsibilities under the principles of common law and the constitution. Includes an overview of the American judicial system and the role of the journalist in reporting civil and criminal matters.

Common tools used for data analysis and visualization, best practices in data visualization design, social media data mining, and social media network analysis, applied to public relations and advertising.

Develop leadership capabilities in self-awareness, group dynamics, interpersonal relations, organizational dynamics, strategic decision-making and the foundations of leadership.

Problems in reporting local, state, and national governmental affairs, including obligations and responsibilities of the reporter and of the media. Actual practice under field conditions.

Course centers on documentary fieldwork during a residency of up to three weeks. Methodologies may include oral history, participant observation, documentary photography and documentary radio.

Advanced writing specialization in specific journalistic disciplines. May be repeated up to a total of six semester hours provided topic is different.

Individual study with faculty guidance of some vital area in the field of communication. May be repeated once with change in content.

Undergraduate research undertaken with the supervision of a faculty member. May be taken for a maximum of 6 hours.