Marketing Concentration (OMBA)

Concentration in Marketing (MKT)

Core Requirements
Complete all the courses listed under Core Requirements32
Required Courses
Select one Communication course from the following:4
Communicating With Data
Strategic Communication
Negotiation
Marketing Concentration requires the following three courses:
MKT 5410Strategic Marketing Planning4
MKT 5440Strategic Brand Management4
MKT 5460Marketing Analytics4
Total Hours48