Marketing Concentration (OMBA)
Concentration in Marketing (MKT)
Code | Title | Hours |
---|---|---|
Core Requirements | ||
Complete all the courses listed under Core Requirements | 32 | |
Required Courses | ||
Select one Communication course from the following: | 4 | |
Communicating With Data | ||
Strategic Communication | ||
Negotiation | ||
Marketing Concentration requires the following three courses: | ||
MKT 5410 | Strategic Marketing Planning | 4 |
MKT 5440 | Strategic Brand Management | 4 |
MKT 5460 | Marketing Analytics | 4 |
Total Hours | 48 |