See FDM 1303 for course information.

Undergraduate research undertaken with the supervision of a faculty member. May be taken for a maximum of 6 hours.

Designed to increase media knowledge and function and improve ability to discern reliability of sources.

Professional writing skills used for a variety of media. Research and interviewing techniques for storytelling for multiple mediums. Evaluation of different media for content, bias, ethics, news values, diversity and objectivity.

Explores storytelling across digital platforms using photography, audio, video and graphics. Students learn to craft compelling, audience-driven narratives for journalism, advertising and public relations. Emphasizes hands-on projects with industry tools.

Undergraduate research undertaken with the supervision of a faculty member. May be taken for a maximum of 6 hours.

Historical and multi-media perspective on sports reporting through lectures and reporting assignments covering intercollegiate athletic competition.

Not open to Pre-Film and Digital Media students. The theory and practice of broadcast news reporting including gathering, critically processing, and enterprising unique stories with compelling video and storytelling.

See MKT 3320 for course information.

The process of developing effective advertising copy for the mass media, including concept generation, research, copy testing, advertising execution, media placement and assessment.

Development of skills and resources used by editors in preparing content for publication in the print or digital world. Emphasis on editing and design using relevant programs. Also covers legal and ethical issues as well as diversity in the newsroom.

This course builds upon the foundational visual skills developed in the Multimedia Storytelling survey course. Students will delve deeper into the practical application of photographic theory, focusing on camera operation, lighting techniques, and composition, and editing through hands-on laboratory exercises. Assignments will explore a range of media, utilizing both still and motion visuals – with a particular emphasis on developing a strong visual narrative. Laboratory required.

Building upon the foundational photographic skills developed in ‘Media Photography,’ this course immerses students in the practice of photojournalism. Students will undertake individual projects exploring real-world issues, focusing on location assignments and documentary work designed for publication. This course moves beyond basic technique, demanding critical observation, ethical storytelling, and the ability to capture compelling narratives through visual documentation. Laboratory work will be utilized to refine skills in image selection, sequencing, and the overall impact of a photojournalistic story. Laboratory required.

Master the fundamentals of video production – from camera operation and lighting to editing and visual storytelling. This course focuses on developing your skills in creating compelling visual content through composition, movement, and a strong understanding of visual techniques.

Communication techniques, public relations, news writing and advertising procedures applied to needs of non-profit organizations or local churches. Includes laboratory work, research, and individual and team projects in social service or church public relations.

Professional communication principles applied in contemporary public relations and advertising concepts. Theory, history, and practice of public relations and advertising, including persuasion, evaluation of public opinion, and the planning, implementing, and evaluating of public relations and advertising programs.

Introduction to foundational graphic design principles within the context of contemporary media landscapes. Students gain hands-on experience with the Adobe Creative Suite as well as other industry-leading tools like Figma. Through practical exercises, students learn core concepts of design and typography while exploring digital approaches to publishing for public relations, advertising and journalism. This entry-level course assumes little prior experience with professional tools, but provides a solid foundation for future design exploration.

Application of public relations principles in an agency setting.

Not open to Journalism, Public Relations, and New Media majors or minors. Not open to Pre-Film and Digital Media majors. Specialized writing for media markets, including public relations releases, brochures, news reports, and speeches. Credit may not be earned for this course if credit is earned in JOU 2303.

The use of audience, market, and media analyses to create relevant messaging and related designs in the advertising and public relations professions.

Experience in news gathering and writing with emphasis on relationships with professional news sources. Lariat laboratory included.

Development, impact, and importance of communication groups and of individual journalists and media in the United States.

Fundamentals of writing informative and persuasive editorials and in writing appealing newspaper columns.

International communication: its history, the flow of news and information, its role in international relations, a comparison of press systems, the role of new World Information Order, and communication in developed and developing nations.

The nature and functions of magazine and feature article writing and editing, with emphasis on identifying article ideas and taking projects through the writing, editing and placement process.

Open to Sports Media majors on approved internships with various media under faculty supervision. Record of work done and report of media supervisors required.

Open to journalism majors on approved internships with various media under faculty supervision. Record of work done and report of media supervisors required.

Open to journalism majors on approved internships with various media under faculty supervision. Record of work done and report of media supervisors required.

Open to journalism majors on approved internships with various media under faculty supervision. Record of work done and report of media supervisors required.

Open to journalism majors on approved internships in advertising.

Open to journalism majors on approved internships in public relations.

In-depth examination of magazine function, research, copy editing and layout, with practice in each. Strong emphasis on editorial decision-making and formulation of magazine editorial policy. Consumer, special interest, professional, trade, and company-sponsored magazines are studied.

Undergraduate research undertaken with the supervision of a faculty member. May be taken for a maximum of 6 hours.

Theory, critical analysis techniques and personal experiences with race, gender and class. Examination of the link between media representations, institutional practices and how closely these images reflect more objective measures of reality.

Encourages students to shift their thinking from Western-centered ways of practicing public relations and advertising in order to understand how to effectively communicate with stakeholders in other nations with different cultures, government structures and channels of communication.

The theory and methods of modern media management, including advertising sales and production, news-editorial organization and operations, and business and distribution functions.

The use of secondary and primary methods, including qualitative and quantitative approaches, in support of advertising and public relations objectives, audiences, and messages.

Structures and procedures for effectively managing advertising production and functions within media and agency environments.

This course provides an in-depth examination of the evolving role of editors in multimedia journalism, with emphasis on editorial judgment, multi-platform editing, and professional standards. Students will refine their news selection abilities and analyze the social, economic, and technological factors that influence editorial choices across media environments. Design principles are also covered, focusing on best practices in visual communication for both digital and print formats. The course culminates in the preparation and revision of a professional portfolio suitable for internship or job applications, demonstrating competency in editing, writing, and design.

Provides undergraduate students enrolled in the Baylor in New York program the opportunity for application of film & digital media skills and knowledge carried out under the supervision of a professional employer in a media-related organization.

Not open to Pre-Film and Digital Media students. Provides students enrolled in the Baylor in New York program opportunities to expand their professional development in their chosen field under the supervision of the professor and in conjunction with their work in a media-related professional field.

Philosophical examination and evaluation of the interaction between society and news media in the United States.

Technical skills, writing and editing for web-based mass communication. Students will learn the coding language, some image manipulation and writing hypertext information for web-based mass media and public relations and apply this learning in a project.

Not open to Pre-Film and Digital Media students. An examination of the reciprocal functions of communication and urban culture as they continue to shape and define each other. Specific areas of inquiry vary each semester. May be repeated once with a different topic (maximum six semester hours).

Examination and evaluation of the roles of the mass media in promoting popular culture, including how media practitioners are portrayed.

Building on your foundational skills in photography and media creation, this course focuses on advanced lighting techniques (studio and location) and the development of a comprehensive portfolio. Students will explore self-promotion strategies and refine their ability to craft impactful visual narratives for a professional audience.

Explores the evolution of photography from its groundbreaking invention in 1839 to its profound impact on journalism and visual culture. Traces the journey of photography, exploring how images rapidly became a powerful tool for documenting social events, shaping public opinion, and documenting the world.

The theory and, selectively, the practice of written, photographed and filmed documentary, oral history, and participant-observer anthropology. Students will undertake projects involving fieldwork.

Examination of social media in public relations, advertising, journalism, organizations, and personal branding. Development of social media plans and use of analytical tools for products, services or organizations.

Explores the dynamic intersection of sports and social media, including strategies for fan engagement, athlete branding, and content creation across social media platforms. Students gain hands-on experience developing campaigns, analyzing metrics, and managing live event coverage to drive audience growth and amplify sports narratives.

Students engage in community-centered strategic communication by developing advertising or public relations campaigns for local partners, transforming professional skills into real-world deliverables that inform, empower and benefit the public. The course emphasizes research, planning, implementation and evaluation and includes an approved internship in advertising or public relations. This course fulfills the A&S engaged learning requirement.

Structures and procedures for effectively planning advertising and public relations campaigns within media and agency environments. Students prepare a proposal and presentation designed to address advertising and public relations objectives.

Rights and privileges of the news media and their social and legal responsibilities under the principles of common law and the constitution. Includes an overview of the American judicial system and the role of the journalist in reporting civil and criminal matters.

Common tools used for data analysis and visualization, best practices in data visualization design, social media data mining, and social media network analysis, applied to public relations and advertising.

Focuses on advanced skills for compelling broadcast stories with strong characters and storytelling skills. Uses news values to build newscast segments, link stories and supporting content, including graphics, data lists and maps.

Develop leadership capabilities in self-awareness, group dynamics, interpersonal relations, organizational dynamics, strategic decision-making and the foundations of leadership.

Problems in reporting local, state, and national governmental affairs, including obligations and responsibilities of the reporter and of the media. Actual practice under field conditions.

Course centers on documentary fieldwork during a residency of up to three weeks. Methodologies may include oral history, participant observation, documentary photography and documentary radio.

Advanced writing specialization in specific journalistic disciplines. May be repeated up to a total of six semester hours provided topic is different.

Individual study with faculty guidance of some vital area in the field of communication. May be repeated once with change in content.

Undergraduate research undertaken with the supervision of a faculty member. May be taken for a maximum of 6 hours.