Journalism (Advertising Concentration), B.A.

Requirements for a Concentration in Advertising

Concentration Requirements
Twenty-seven semester hours including the following:
JOU 3320Advertising Procedures3
or JOU 3367 Principles of Advertising and Public Relations
JOU 3321Advertising Copywriting3
JOU 3369Media Design3
JOU 3374Public Relations Writing3
or JOU 3375 Advanced Reporting and Writing
or JOU 3389 Magazine and Feature Writing
JOU 4315Strategic Communications Research3
JOU 4320Advertising Management3
JOU 4380Law and Ethics of Journalism3
Six semester hours of JOU courses 16
Total Hours27
1

Not to include JOU 3372 Writing for Media Markets