Marketing
Drs. C. Pullig and M. George, Faculty Mentors
To earn a Major in Marketing, a student must complete three required marketing courses (beyond MKT 3305 Principles of Marketing in the professional business core) and three elective marketing courses. In this major, students are able to complete an emphasis in Sports Strategy & Sales (S3) or tailor their own marketing emphasis by selecting any three marketing courses beyond the required courses of MKT 3325 Consumer Behavior, MKT 3330 Marketing Research and MKT 4330 Marketing Analysis and Decision Making.
Marketing Major
Code | Title | Hours |
---|---|---|
Major Requirements | ||
MKT 3325 | Consumer Behavior | 3 |
MKT 3330 | Marketing Research | 3 |
MKT 4330 | Marketing Analysis and Decision Making | 3 |
Any three courses from the following list or complete three courses from the Sports Strategy & Sales emphasis area: | 9 | |
Professional Selling and Communications | ||
Advertising Procedures | ||
Nonprofit Marketing | ||
Retail Store Management | ||
Advertising Campaigns | ||
Multicultural Marketing in a Global World | ||
European Business Seminar | ||
International Marketing | ||
Strategic Brand Management | ||
Sports Marketing & Sales | ||
Sports Marketing Analytics | ||
Digital Marketing | ||
Customer Analytics | ||
Marketing Internship | ||
Directed Studies in Marketing | ||
Total Hours | 18 |
Sports Strategy & Sales (S3) Emphasis
Code | Title | Hours |
---|---|---|
MKT 3310 | Professional Selling and Communications (S3 Sales) | 3 |
MKT 4341 | Sports Marketing & Sales (S3 Sales) | 3 |
MKT 4342 | Sports Marketing Analytics (S3 Analytics) | 3 |
MKT 4360 | Customer Analytics (S3 Analytics) | 3 |
MKT 4396 | Sports Marketing Internship I | 3 |
MKT 4397 | Sports Marketing Internship II (S3 Analytics) 1 | 3 |
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Summer Baylor Abroad Program