Marketing
Dr. Keith Richards and Dr. Claudio Alvarez, Faculty Mentors
To declare a major in Marketing, students must complete the requirements listed on the BBA Degree tab.
Requirements for a major in Marketing (BBA)
Students earning a major in Marketing must complete the requirements for the BBA degree in addition to the coursework below:
| Code | Title | Hours |
|---|---|---|
| Major Requirements | ||
| MKT 3325 | Consumer Behavior | 3 |
| MKT 3330 | Marketing Research | 3 |
| MKT 4330 | Marketing Analysis and Decision Making | 3 |
| Any three courses from the following list or complete three courses from the Sales Strategy in Sports and Entertainment (S3E) emphasis area: | 9 | |
| Professional Selling and Communications | ||
| Advertising Procedures | ||
| Sports and Entertainment Marketing Analytics | ||
| Promotion Campaigns | ||
| International Marketing | ||
| Strategic Brand Management | ||
| Sports and Entertainment Marketing & Sales | ||
| Digital Marketing | ||
| Customer Analytics | ||
| Marketing Internship | ||
| Directed Studies in Marketing | ||
| Total Hours | 18 | |
Sales Strategy in Sports and Entertainment (S3E) Emphasis
| Code | Title | Hours |
|---|---|---|
| MKT 3310 | Professional Selling and Communications (S3E specific section) | 3 |
| MKT 3333 | Sports and Entertainment Marketing Analytics | 3 |
| MKT 4341 | Sports and Entertainment Marketing & Sales | 3 |
| MKT 4396 | Sports and Entertainment Marketing Internship | 3 |