Strategic Marketing Concentration (EMBA)

Concentration in Strategic Marketing (STMK)

Executive MBA Core
Complete all courses listed under Executive MBA Core Curriculum35
Required Courses
MGT 5340Negotiation and Conflict Resolution3
BUS 5302In Residence: Government, Business, and Societal Impact3
Strategic Marketing Concentration Courses
MKT 5440Strategic Brand Management (taken online)4
MKT 5460Marketing Analytics (taken online)4
MKT 5310Seminar in Marketing Strategy (listed under Executive MBA core curriculum)(3)
BUS 5V98Special Studies in Business (Leading a Culture of Innovation)1
Experiential Learning (Optional) 1
In Residence: Global Strategy: Building & Sustaining Competitive Advantage
Total Hours50

Additional fees apply