Strategic Marketing Concentration (EMBA)
Concentration in Strategic Marketing (STMK)
Code | Title | Hours |
---|---|---|
Executive MBA Core | ||
Complete all courses listed under Executive MBA Core Curriculum | 35 | |
Required Courses | ||
MGT 5340 | Negotiation and Conflict Resolution | 3 |
BUS 5302 | In Residence: Government, Business, and Societal Impact | 3 |
Strategic Marketing Concentration Courses | ||
MKT 5440 | Strategic Brand Management (taken online) | 4 |
MKT 5460 | Marketing Analytics (taken online) | 4 |
MKT 5310 | Seminar in Marketing Strategy (listed under Executive MBA core curriculum) | (3) |
BUS 5V98 | Special Studies in Business (Leading a Culture of Innovation) | 1 |
Experiential Learning (Optional) 1 | ||
In Residence: Global Strategy: Building & Sustaining Competitive Advantage | ||
Total Hours | 50 |
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Additional fees apply