Marketing (MKT)

MKT 3301  Marketing Concepts  (3)  
Pre-requisite(s): Junior standing  

Cumulative GPA of 2.75 or higher. Not open to BBA students. This course is a foundational marketing course that features a decision-oriented overview of marketing in modern organizations. Students will be exposed to a broad introduction of marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision making.

MKT 3305  Principles of Marketing  (3)  
Pre-requisite(s): Junior standing; Only open to BBA students  

Designed to present a picture of the development and present status of our marketing system, to analyze the marketing task, and to examine the major policies that underlie the various activities of marketing institutions.

MKT 3310  Professional Selling and Communications  (3)  
Pre-requisite(s): Only open to BBA students  

Not open to Pre-business majors. This course is organized around the ethical process of making informative and persuasive verbal presentations. Topics include presentation materials and formats, handling objections, reaching decisions, and servicing customers. The development of such skills is useful to any member of an organization who makes a presentation. Case study, videotaped role playing, professional speakers, and group interactions project the student into the real world of the business person and salesperson.

MKT 3320  Advertising Procedures  (3)  
Cross-listed as JOU 3320  
Pre-requisite(s): MKT 3305  

A survey of the entire field of advertising stressing knowledge of history, principles, objectives, and the psychological basis of advertising. Research techniques, media selection, campaigns, production methods, and space buying are treated in survey style.

MKT 3325  Consumer Behavior  (3)  
Co-requisite(s):   
Pre-requisite(s): Only open to BBA students; BBA students must be admitted to the Business School in order to take this course  

An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives and the resultant purchases of goods and services. The purchaser's psychological, economic, and sociocultural actions and reactions are stressed as they relate to a better understanding of consumption.

MKT 3330  Marketing Research  (3)  
Pre-requisite(s): MKT 3305 and a minimum grade of C in QBA 2302; only open to BBA students; BBA students must be admitted to the Business School in order to take this course  

Systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Emphasis is placed on the process of conducting marketing research and the relevant issues at each stage in the process and the role that generated data plays in aiding management decision making. Designing research studies, constructing questionnaires, choosing samples, analyzing research results, preparing reports, and improving the student's overall problem solving skills are stressed.

MKT 3340  Nonprofit Marketing  (3)  
Pre-requisite(s): Only open to BBA students; BBA students must be admitted to the Business School in order to take this course  

Applies marketing concepts to objectives of nonprofit organizations. Special attention is paid to fund raising, promotion, and strategic planning in the arts, education, and social issues.

MKT 3341  Values Based Leadership in Sports  (3)  
Pre-requisite(s): Minimum grade of C in MKT 3305; only open to BBA students; BBA students must be admitted to the Business School in order to take this course  

This course is designed to investigate the myriad of issues and ethical dilemmas facing the sports and fitness industry. Individuals will be challenged to examine personal values as they relate to sport and its application in our society.

MKT 4199  Professional Selling Internship  (1)  
Pre-requisite(s): MKT 3310 and consent of instructor; only open to BBA students  

Internship in Professional Selling fulfilled in cooperation with a corporate partner in the area of sales; with the sponsoring company the student participates in formal sales training and education and directed activities in sales, promotion, and customer relationship management.

MKT 4310  Sales Force Management/Leadership  (3)  
Pre-requisite(s): MKT 3305 and MKT 3310; only open to BBA students; BBA students must be admitted to the Business School in order to take this course  

This course deals with an examination of the common problems confronting the sales manager. Topics include recruiting, selecting, motivating, leadership and supervision, performance evaluation and coaching. Emphasis is placed on the personal and ethical side of management throughout the course. Case study, videotaped role playing and professional speakers enhance the learning process.

MKT 4311  Professional Selling and Communications II  (3)  
Pre-requisite(s): MKT 3310; only open to BBA students; BBA students must be admitted to the Business School in order to take this course  

This class focuses on an in-depth study of advanced selling and sales management issues including developing and maintaining long-term customer relationships, alternative strategies, international sales strategies, national account management, supply chain management, financial analysis and sales force ethics. Case study, videotaped role playing and professional speakers are used throughout the course.

MKT 4315  Retail Store Management  (3)  
Pre-requisite(s): MKT 3305; only open to BBA students; BBA students must be admitted to the Business School in order to take this course  

Considers architecture of the store, layout, buying, pricing, display, sales promotion, stock control, and consumer services in general.

MKT 4320  Marketing Channels  (3)  
Pre-requisite(s): MKT 3305; only open to BBA students; BBA students must be admitted to the Business School in order to take this course  

This course focuses on the definitions, dimensions, and management of marketing channels representing the various companies involved in bringing products and services from their point of origin to consumption. Representing the company's routes to market, marketing channels are viewed as an interorganizational system involved in the task of making products and services available for consumption. The main emphasis of this course is on the initial design of such systems, and the on-going management of relationships between system participants. The course is organized around three key modules: understanding the nature of marketing channels, managing channel relationships, and examining major types of channel institutions.

MKT 4321  Advertising Campaigns  (3)  
Pre-requisite(s): MKT 3320; not open to pre-business students  

A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total marketing mix. Students apply research techniques to target audience identification, media planning, and creative execution. A complete campaign will be designed for a specified client.

MKT 4322  Multicultural Marketing in a Global World  (3)  
Pre-requisite(s): MKT 3305; open only to BBA students: BBA students must be admitted to the Business School in order to take this course  

This course will delve into today’s marketing profession and its role in a global economy when it comes to reaching diverse consumer segments. Learning experience will combine business cases, theory, historical context, policy implications, and management issues centering on how businesses can effectively reach multicultural markets.

MKT 4324  European Business Seminar  (3)  
Pre-requisite(s): MKT 3305; BBA students must be admitted to the Business School in order to take this course  

This seminar is conducted in Europe where students will participate in lecture/discussion sessions with executives of various multi-national and global corporations. Students will study the impact of the European Union and the European Common Currency (Euro) on world trade. Students will be exposed to marketing practices in several European countries and will gain insight into the cultural, social and political environments of each country visited.

MKT 4325  International Marketing  (3)  
Cross-listed as INB 4325  
Pre-requisite(s): MKT 3305; only open to BBA students; BBA students must be admitted to the Business School in order to take this course  

A study of the international dimensions of American enterprise and the background of the international environment. Includes international trade concepts, cultural dynamics, business customs, multinational markets, development markets, and influence of political, legal, and geographic factors on international marketing.

MKT 4330  Marketing Analysis and Decision Making  (3)  
Pre-requisite(s): MKT 3305; either FIN 3309 or 3310; and nine hours of additional marketing courses; only open to BBA students  

Marketing Analysis is the capstone marketing course for marketing majors. The purpose of the course is to help the student develop his/her ability to use the knowledge and analytical skills gained in other marketing and business courses. Emphasis will be on analysis and decision making utilizing a variety of cases and business situations.

MKT 4340  Strategic Brand Management  (3)  
Pre-requisite(s): MKT 3325 and MKT 3330; only open to BBA students  

An advanced Marketing elective that addresses important branding decisions faced by an organization. The course provides the student with an increased understanding of the important issues in planning and evaluating branding strategies; the appropriate theories, models, and other tools to make better branding decisions; and a forum to apply these principles.

MKT 4341  Professional Selling & Communications for Sports II  (3)  
Pre-requisite(s): MKT 3310; only open to BBA students  

In-depth study of advanced selling and sales management issues pertaining to sports products and services. Includes developing/maintaining long-term customer relationships, account management, supply chain issues, financial analysis, and sales force ethics. Learning tools include case study, role playing, and interaction with executives in professional sports.

MKT 4342  Sports Marketing Analytics  (3)  
Pre-requisite(s): MKT 3325, MKT 3330 or consent of instructor of department chair  

Provides a framework for understanding and analyzing fan behavior to apply actionable customer insights to the marketing, promoting, and selling of sports tickets, partnerships, merchandise, and media. Students learn to use analytical tools to report, explain and predict fan behavior.

MKT 4350  Digital Marketing  (3)  
Pre-requisite(s): MKT 3330; only open to BBA students  

This course is designed to provide a well-rounded overview of digital marketing strategies. A major focus of the course will be in the practical application of tactics in support of basic business strategies as they apply to the online world of marketing, including search engine optimization, social media sites, content development, email and emerging technologies, among other digital based topics. Particular focus will be given to creation of content, management of campaigns, engagement with consumers, and measurements of success for digital marketers.

MKT 4360  Customer Analytics  (3)  
Pre-requisite(s): MKT 3330 or QBA 3305; only open to BBA students; BBA students must be admitted to the Business School in order to take this course  

This course will enable students to: apply basic skills in data manipulation and visualization using various software packages, analyze customer data with the help of different statistical tools and techniques and use the findings from data analyses to make managerially relevant marketing decisions anchored in Customer Analytics.

MKT 4395  Marketing Internship  (3)  
Pre-requisite(s): Upper level standing; not open to pre-business students  

Marketing majors only. Internship in Marketing fulfilled in cooperation with an approved organization. With the sponsoring organization the student participates in formal training and education and directed activities in marketing, promotion, and customer relationship management.

MKT 4396  Sports Marketing Internship I  (3)  
Pre-requisite(s): Must be a major in Sports Sponsorship and Sales or consent of department chair  

Internship in sports marketing field; typically fulfilled in cooperation with the University's Athletic Department; student participates in directed activities pertinent to personal selling, promotion, direct response advertising, and customer relationship management.

MKT 4397  Sports Marketing Internship II  (3)  
Pre-requisite(s): Must be a major in sports sponsorship and sales or consent of department chair  

Internship in sports marketing field; fulfilled in cooperation with either a professional sports team or corporate sports sponsor; student participates in directed activities pertinent to personal selling, promotion, direct response advertising, and customer relationship management.

MKT 4398  Directed Studies in Marketing  (3)  
Pre-requisite(s): Consent of marketing adviser and department chair; marketing majors only; not open to pre-business students  

Independent study under the direct supervision of a marketing department faculty member. Applications must be submitted and approved prior to registration.

MKT 4V98  Special Studies in Marketing  (1-4)  
Pre-requisite(s): Consent of instructor; Only open to BBA students  

Independent study of Marketing to include conducting a literature review, focus groups, in-depth interviews, web-surveys, and developing a training program.