Concentration in Executive Communication (EXCO)

Course List

Code	Title	Hours
Core Requirements
Complete all the courses listed under Core Requirements		32
Required Courses
Select one Marketing course from the following:		4
MKT 5410	Strategic Marketing Planning
MKT 5440	Strategic Brand Management
MKT 5460	Marketing Analytics
Select three Executive Communication Concentration courses from the following:		12
BUS 5460	Communicating With Data
BUS 5490	Strategic Communication
MGT 5402	Negotiation
MKT 5480	Crisis Communication Management
Total Hours		48