Marketing
Dr. Keith Richards and Dr. Morris George, Faculty Mentors
To earn a Major in Marketing, a student must complete three required marketing courses (beyond MKT 3305 Principles of Marketing in the professional business core) and three elective marketing courses. In this major, students are able to complete an emphasis in Sales Strategy in Sports and Entertainment (S3E) or tailor their own marketing emphasis by selecting any three marketing courses beyond the required courses of MKT 3325 Consumer Behavior, MKT 3330 Marketing Research, and MKT 4330 Marketing Analysis and Decision Making.
Requirements for a major in Marketing
| Code | Title | Hours |
|---|---|---|
| Major Requirements | ||
| MKT 3325 | Consumer Behavior | 3 |
| MKT 3330 | Marketing Research | 3 |
| MKT 4330 | Marketing Analysis and Decision Making | 3 |
| Any three courses from the following list or complete three courses from the Sales Strategy in Sports and Entertainment (S3E) emphasis area: | 9 | |
| Professional Selling and Communications | ||
| Advertising Procedures | ||
| Sports and Entertainment Marketing Analytics | ||
| Advertising Campaigns | ||
| International Marketing | ||
| Strategic Brand Management | ||
| Sports and Entertainment Marketing & Sales | ||
| Digital Marketing | ||
| Customer Analytics | ||
| Marketing Internship | ||
| Directed Studies in Marketing | ||
| Total Hours | 18 | |
Sales Strategy in Sports and Entertainment (S3E) Emphasis
| Code | Title | Hours |
|---|---|---|
| MKT 3310 | Professional Selling and Communications (S3E specific section) | 3 |
| MKT 3333 | Sports and Entertainment Marketing Analytics | 3 |
| MKT 4341 | Sports and Entertainment Marketing & Sales | 3 |
| MKT 4396 | Sports and Entertainment Marketing Internship | 3 |