Journalism (Advertising Concentration), B.A.
Requirements for a Concentration in Advertising
| Code | Title | Hours |
|---|---|---|
| Concentration Requirements | ||
| Twenty-seven semester hours including the following: | ||
| JOU 3321 | Advertising Copywriting | 3 |
| JOU 3367 | Principles of Advertising and Public Relations | 3 |
| JOU 3369 | Media Design | 3 |
| JOU 3374 | Public Relations Writing | 3 |
| or JOU 3375 | Advanced Reporting and Writing | |
| or JOU 3389 | Magazine and Feature Writing | |
| JOU 4315 | Strategic Communications Research | 3 |
| JOU 4320 | Advertising Management | 3 |
| JOU 4380 | Law and Ethics of Journalism | 3 |
| Six semester hours of JOU courses 1 | 6 | |
| Total Hours | 27 | |
- 1
Not to include JOU 3372 Writing for Media Markets