Advertising and Public Relations (BA)

Requirements for a Major in Advertising and Public Relations (BA)

Minimum Total Hours Requirement(124)
Minimum GPA - 2.0 ("C") Overall
Minimum Hours in Residence(60)
Minimum Advanced Hours (for UG: 3000- or 4000-level courses)(36)
Major Requirements
Journalism Core
JOU 2303Reporting and Writing for Media3
JOU 2304Multimedia Storytelling: Crafting Digital Narratives Across Platforms3
JOU 3325Editing3
JOU 4380Law and Ethics of Journalism3
Advertising and Public Relations Courses
JOU 3374Strategic Writing and Design3
JOU 3367Principles of Advertising and Public Relations3
JOU 4315Strategic Communications Research3
JOU 4368Advanced Advertising and Public Relations3
JOU 4371Advertising and Public Relations Campaigns3
Digital and Social Media
Select one course from the following:3
JOU 4340
Writing and Editing for On-Line Media
JOU 4365
Social Media for Strategic Communication and Journalism
JOU 4366
Social Media for Sports: Fan Engagement and Digital Strategy
Restricted Electives
Select 6 hrs of JOU electives, excluding JOU 33726
Additional Requirements
A grade of “C-” or better in all courses used for the major and a major GPA of 2.0 or higher.
Note: Additional elective hrs. to reach 124 hrs. minimum may be required.
Total Hours36